History
As the first baby fair in Europe to be held on a large scale in 2001, the BabyExpo has become Austria's largest public fair for young families regarding the core theme
Positioning
With a net exhibition area of over 3,000 m², BabyExpo is one of the largest public baby trade fairs in the German-speaking area, but it is also a popular international branch meeting place.
In 2017 a second BabyExpo was held for the first time in the Arena Nova in Wiener Neustadt, the success was confirmed with 8,000 visitors in the following year.
Places of event
Wiener Stadthalle, Hall D (main hall + foyers) - 8,000 sqm event space
Arena Nova Wiener Neustadt (Halls 1, 3) - 4,000 sqm event space
Event profile
Public information and sales fair, product information and product placement by manufacturers and retailers, information stands of public institutions. Extensive supporting programme for the whole family, stage programme.
The massive presence of manufacturers and large dealers also offers the opportunity for internal industry communication.
Visitors
Vienna 8,000 - 12,000
Wiener Neustadt 6,000 - 8,000
Target group
Families, (expectant) parents and their environment as well as manufacturers, wholesalers, sales representatives and service providers of the industry
Public structure
Mainly 20-40 years old, affluent and willing to invest audience, future- and long-term quality-oriented, potential and loyal new customers through changes in life situation, higher selectivity in offer quality and price structure
Exhibitors
Manufacturers, dealers and direct sellers, service providers as well as public and private information providers
Product/information offers, addressees
On the one hand, the offer concentrates concretely on all interests around the baby, but also on the needs of parents and families, who want to (and must) arrange their life anew due to the changed situation in almost all areas (living, mobility, shopping, leisure, health etc.). This concerns both the short-term need for products and services and the long-term planning of the new life course in all respects.
Promotion
» 4,000 posters, 300,000 flyers/vouchers
» Intensive use of social media, strong interactive Facebook and Instagram presence
» Cooperations with prominent media
» Cooperation with influencers
» Regular coverage in print media, radio & TV
» Direct mailings with posters and flyers to doctors, pharmacies (redistribution to patients/customers)
» Ticketing cooperation Austria Ticket
» Direct promotion via relevant institutions
» Cooperative advertising measures with media, companies and institutions (voucher campaigns etc.)
» Online application in relevant media
» word of mouth & distribution online
