Starting as Europe’s first big baby fair in 2001, the BabyExpo grew year by year and became Austria‘s biggest fair focussing on products and subjects for young families.


Wiener Stadthalle, Vienna's most important central event venue. 8000 sqm event area

Event profile

Public information and trade fair, product information and placement through producers, distributors and dealers, wide range of information and show program for the whole family, meeting point for the branch.


15.000-20.000 incl. babys ;)

Target audience

young families, (expecting) parents and representatives of the trade branch.

Visitor types

Main age group is between 20 - 40, highly interested in investing in the future of the family, demand- and quality-oriented on a long-term basis and potential new and loyal customers throughout an important change of life circumstances


Producers national and international, distributors and dealers, service providers, public institutions and private organisations.

Products and information spectrum

The range of products offered is mainly concentrating on all needs of babies, but also appeals to the actual requirements of young families facing a new situation in almost all sectors (housing, mobility, health, shopping, leisure time and many more).


4000 posters + 300.000 ticket vouchers / flyers + advertisements + media co-operations + direct mailings + Coop-advertisement social media, conversational & viral marketing